Walmart de México y Centroamérica is a company dedicated to the commerce sector that operates in six countries: Costa Rica, El Salvador, Guatemala, Honduras, Mexico and Nicaragua.
Contribute towards improving the quality of life for families in Mexico and Central America.
As of June 30, 2018
Bodegas, Hypermarkets, Supermarkets, Discount, Sam´s Club
As of November 30, 2018
As of November 30, 2018
Last 12 months to November 2018
Presence in 6 countries
644 Cities in Mexico and Central America
23 Distribution Centers in Mexico and Central America
Our multiformat strategy allows us to serve different purchasing patterns within various socioeconomic levels.
Austere discount stores offering basic merchandise, food and household items at the best price.
Value proposal: Price| % of 2017 Walmex sales | 45.1% |
| Customer target | C, D, E |
| Cities* | 634 |
| Operating units* | |
| México | 1,884 |
| Central America | 678 |
| SQ. FT. (average) | SKUs (average) | Units | Apporach | |
|---|---|---|---|---|
 |
45,000 | 32,000 | 515 | Weekly shopping |
 |
12,620 | 11,200 | 504 | Small towns |
 |
3,800 | 4,400 | 1,543 | Fill-in trip |
*As of November 30, 2018
Stores providing the widest assortment of goods from groceries and fresh, to apparel and general merchandise
Value proposal: Price and assortment| % of 2017 Walmex Sales | 27.7% |
| SQ.FT. (average) | 80,900 |
| SKUs (average) | 90,000 |
| Customer target | A, B, C, D+ |
| Cities* | 92 |
| Prototypes | 4 |
| Operating units* | |
| México | 273 |
| Centroamérica | 31 |
*As of November 30, 2018
Stores located in residential areas.
Value proposal: Quality, convenience and service| % of 2017 Walmex Sales | 6.8% |
| SQ.FT. (average) | 16,100 |
| SKUs (average) | 30,000 |
| Customer target | A, B, C+, C |
| Cities* | 45 |
| Prototypes | 2 |
| Operating units* | |
| México | 94 |
| Central América | 97 |
*As of November 30, 2018
Membership Warehouse clubs focused on businesses and consumers who seek the best possible prices.
Value proposal: Price leader, volume, new and unique merchandise| % of 2017 Walmex Sales | 20.4% |
| SQ.FT. (average) | 76,700 |
| SKUs (average) | 4,500 |
| Customer target | A, B, C, D, Bussines |
| Cities* | 86 |
| Prototypes | 4 |
| Operating units* | |
| México | 163 |
*As of November 30, 2018