Walmart de México y Centroamérica is a company dedicated to the commerce sector that operates in six countries: Costa Rica, El Salvador, Guatemala, Honduras, Mexico and Nicaragua.
Contribute towards improving the quality of life for families in Mexico and Central America.
As of December 31, 2019
Bodegas, Hypermarkets, Supermarkets, Discount, Sam´s Club
As of February 29, 2020
As of February 29, 2020
Last 12 months to February 2020
Presence in 6 countries
675 Cities in Mexico and Central America
28 Distribution Centers in Mexico and Central America
Our multiformat strategy allows us to serve different purchasing patterns within various socioeconomic levels.
Austere discount stores offering basic merchandise, food and household items at the best price.
Value proposal: Price| % of 2019 Walmex sales | 45.1% |
| Customer target | C, D, E |
| Cities* | 665 |
| Operating units* | |
| México | 2,036 |
| Central America | 709 |
| SQ. FT. (average) | SKUs (average) | Units* | Apporach | |
|---|---|---|---|---|
 |
43,379 | 32,000 | 541 | Weekly shopping |
 |
12,271 | 11,200 | 550 | Small towns |
 |
3,660 | 4,400 | 1,654 | Fill-in trip |
*As of February 29, 2020
Stores providing the widest assortment of goods from groceries and fresh, to apparel and general merchandise
Value proposal: Price and assortment| % of 2019 Walmex Sales | 27.9% |
| SQ.FT. (average) | 78,685 |
| SKUs (average) | 90,000 |
| Customer target | A, B, C, D+ |
| Cities* | 96 |
| Prototypes | 4 |
| Operating units* | |
| México | 280 |
| Centroamérica | 33 |
*As of February 29, 2020
Stores located in residential areas.
Value proposal: Quality, convenience and service| % of 2018 Walmex Sales | 6.2% |
| SQ.FT. (average) | 16,038 |
| SKUs (average) | 20,000 |
| Customer target | A, B, C |
| Cities* | 47 |
| Prototypes | 2 |
| Operating units* | |
| México | 93 |
| Central América | 99 |
*As of February 29, 2020
Membership Warehouse clubs focused on businesses and consumers who seek the best possible prices.
Value proposal: Price leader, volume, new and unique merchandise| % of 2018 Walmex Sales | 20.7% |
| SQ.FT. (average) | 76,855 |
| SKUs (average) | 5,500 |
| Customer target | A, B, C, D, Bussines |
| Cities* | 86 |
| Prototypes | 4 |
| Operating units* | |
| México | 163 |
*As of February 29, 2020